Video stores collect money for cancer research
Upper Michigan Family Video stores are participating in a multifaceted fundraiser in the fight against Lymphoma. The nation’s largest movie and game rental chain, with stores across the U.P., is encouraging customers to participate in Round It Up for Lymphoma in stores between March 15 and March 31. The Family Video store in Marquette is holding a one day bake sale Friday, March 22, with donations earmarked for the Round It Up for Lymphoma Campaign.
In 2012, the company raised 1 million dollars towards Lymphoma Research. By simply rounding up transactions to the nearest dollar, Family Video customers will be donating toward one of two causes: the launch of a Lymphoma Tissue Bank at the University of Chicago Medicine, and general lymphoma research at the Lymphoma Research Foundation.
Tissue banks have allowed medical experts to discover new genes, as well as differing genetic profiles of lymphomas that look the same under a microscope. These differing genetic profiles explain why some patients are cured and some are not.
“Lymphoma is a disease that has touched the lives of many of our employees and their loved ones. By starting this tissue bank, we will be able to better understand why lymphoma develops, and study how different environmental factors impact prognosis and treatment. Ultimately, the tissue bank will help us make significant progress towards finding a cure,” said Keith Hoogland, Family Video President. “Our customers have shown their generosity about this cause in the past, and we are excited for our company to be able to play this role in the fight against lymphoma.”
Lymphoma is the most common type of blood cancer in adults, and the third most common in children. More than 500,000 Americans are living with the disease in some form, and 200 more are diagnosed each day. Customers can participate at any Family Video location, or online at familyvideo.com.
- Lymphoma is the most common type of blood cancer in adults
- About 200 Americans are diagnosed DAILY – that’s 1 every 7 minutes
- More than 500,000 Americans are living with a form of Lymphoma
- The University of Chicago Medicine’s Lymphoma Tissue Bank uses chemotherapy and identify lymphoma subtypes and advancement treatment protocols. For more information visit uchospitals.edu/lymphoma.
- The University of Chicago was one of the first hospitals to use chemotherapy to defining lymphoma subtypes and advanced treatment protocols.
- The leading cancer research institution, providing patients access to the newest, most innovative clinical trials leading to new cures.
- Research enabled by this tissue bank will shed light on the underlying mechanisms of the disease and how age, gender, background, weight, environment, and lifestyle affect prognosis and treatment.
- The Lymphoma Research Foundation (LRF)The Lymphoma Research Foundation’s mission is to eradicate lymphoma and serve those touched by this disease.
Family Video operates 775 stores in 19 states and Canada. The company has developed more than 600 retail strip centers, with tenants ranging from Fortune 500 companies to local community retailers. For more information or a list of store locations, visit familyvideo.com.