Mission

The Upper Peninsula’s ABC 10 delivers a big picture understanding of our local community to empower and inspire viewers to make confident decisions for themselves and their families. More people get their news from ABC than from any other source. As a proud member of more than 2,400 affiliate stations, our TV station is committed to informing the public for the common-good. ABC 10 UP News Now provides live and packaged news, sports, and weather reports, as well as footage of news events, to inform, update, and empower the public.

As a news station broadcasting to Central and Western Upper Peninsula market, our mission is to provide the quality programming that ABC is known for, as well as the best entertainment that we can provide from syndicated programming. ABC 10 UP WBUP / WBKP is committed to community involvement through a variety of public service projects.

We constantly strive to give our viewers and our clients the best services possible through hard work and fair business practices. Lake Superior Community Broadcasting, Ishpeming, MI founders built a reputation for quality, excellence, honesty and integrity in broadcasting, and we are here to uphold that reputation.

By providing quality news, excellent programming and serving the public interest, we’ve built a strong station that benefits all the people we serve.