Dickinson Area Economic Development Alliance launches “Loyal to Local” campaign
IRON MOUNTAIN — It’s no secret that online shopping has caused many retailers to close some, or all, of their doors. On Tuesday, the Dickinson Area Economic Development Alliance presented their ideas to stop the trend in the Iron Mountain area.
About 100 businesses were in attendance for the kick-off of the “Loyal to Local” campaign at Bay College West. The campaign was created to encourage customers to check for items in local stores before shopping for them online.
Organizers know that the campaign won’t eradicate online shopping, but they are hoping that it will encourage the community to keep money in the local economy and prevent businesses from closing or relocating.
“It’s in regards to taking in and supporting local business before we continue to have more and more empty buildings in our community. Brick and mortar nationwide is in trouble, and we are doing our best to help educate the community on the importance of being loyal to local,” said Rich Mortl, DADEA board member.
The campaign plans to spend at least $25,000 in radio, newsprint and social media advertising over the next 12 months.
Click HERE for the DAEDA’s website or email loyaltolocal@daeda.org for more information.