Local musician donating portion of album sales to help save Vista Theater

NEGAUNEE — Located in downtown Negaunee, the Vista Theater has been a mainstay for entertainment and the arts for nearly 100 years.

When its roof collapsed in late August, local musician Alex Cowles knew something had to be done.

“I was heartbroken when I found out that the roof had collapsed,” said Cowles. “Absolutely torn apart. I wasn’t okay for the entire day.”

After all, the value of the historic building reaches beyond what goes on stage.

“It’s a place that people who might be outcasts from society and people who don’t really fit in, that’s a place for them to go and discover themselves and create things with likeminded individuals. It’s a place where people can create families that they might not have had otherwise.”

Cowles will be releasing an album, one that has been 10 years in the making. During the virtual album release, Cowles will be donating 20% of album sales and 50% of tips– to help save an important part of the local arts.

“The Vista is not just a cornerstone of Negaunee downtown, it is a cornerstone of Marquette County in general, and it needs to be saved.”

The album release will be streamed on Facebook and YouTube at 7 p.m.

A link to the event page can be found here.