Entertainer Snoop Dogg is using a hit song to keep people informed about the upcoming election.

Today, Snoop Dogg and the Democratic National Committee are launching a new ad, “Drop It In The Box!” — featuring Snoop Dogg’s hit song “Drop It Like It’s Hot” to highlight how voters can drop their ballot in a convenient drop box location.


“This is the most important election of our lifetimes and it’s my first time voting. We need every single American to get out there and vote,” said Snoop Dogg. “It’s time for ya’ll to drop those ballots like they’re hot — in your local drop box. Vote early and let ‘em know our voices will be heard!”

The ad will reach voters on digital platforms like Facebook, Instagram, Hulu and YouTube in five states including Michigan.