IRON MOUNTAIN, Mich. (Nov. 20, 2012) — Since 1985, THE BOSS Snowplow has been a regional favorite in Upper Michigan, but it has a new fan in the country’s Northeast. BOSS Snowplows are designed, built and put to the ultimate performance test in Michigan’s rugged Upper Peninsula where winters — and deep snow — are a way of life. But, a company contest winner will get to try out the product in Massachusetts.
Full-time firefighter and part-time snow removal contractor, Connor Hedge, 24, of Westfield, Mass., is the proud owner of a new Power-V XT Snowplow, one of two Grand Prizes in the Heavy Metal Sweepstakes sponsored by THE BOSS Snowplow and Gravely® in September.
“I’ve been wanting a BOSS V-plow for a long time, so when I learned that I won it was a tremendous thrill and surprise for me,” said Hedge, who is a paramedic and firefighter with the Westfield Fire Department. Hedge operates a part-time snow removal contracting business and he said his new BOSS Power-V XT will enhance his productivity to help him get the job done faster when servicing his local accounts. “I’ve always been impressed with THE BOSS’ reputation for quality and durability, so this plow is a welcome addition.”
Hedge recently picked up his BOSS plow from Ken’s Auto Sales and owner Kenneth Cashman, who operates the decades-old dealership with his two sons, Mike and Tim. Ken’s Auto Sales carries the full lineup of BOSS Snowplow products and specializes in quality installations with on-site, BOSS factory trained technicians.
Hedge was one of more than 8,000 participants in the raffle-style Heavy Metal Sweepstakes, which invited current and new BOSS and Gravely Facebook fans to play online and receive daily tokens to bid on popular gear and valuable prizes, including a Gravely Pro-Turn mower, the second Grand Prize in the sweepstakes. Players who “Liked” the page received a new token each day and earned bonus entries for inviting a Facebook friend to play. Prizewinners in the sweepstakes were determined through a random drawing at the end of the promotional period.
During the sweepstakes period, the game generated nearly 232,500 bids and more than 4,500 new “Likes” for THE BOSS Snowplow Facebook page, helping BOSS surpass its goal of reaching 10,000 fans.
“We’re excited about the tremendous response to our Heavy Metal Sweepstakes and pleased that our plow winner, Connor Hedge, will be able to put his prize to good use,” said Mark Klossner, marketing director for THE BOSS Snowplow. “Our goal with this promotion was to really engage our fans and find a fun and entertaining way to reward them for playing. We think we’ve succeeded, as participation in the Heavy Metal Sweepstakes exceeded our expectations.”