A fixture of the U–P financial community is looking, and sounding, a little bit different. Superior Iron Range Community Federal Credit Union is no longer going by that name. They felt it was too much of a mouthful. So they’ve changed their name to SIR Federal Credit Union. Branches were getting new signs today to reflect the change. Their website is in the process of being re–designed. It also has a new web address, www.SirFcu.com. Nothing else about the credit union, or the branches, will change.
SIR Federal Credit Union CEO Ron Lauren also says this gave the credit union a chance to modernize its logo.
The new one matches the one it already uses for its debit card program.