Let’s Move! Initiative

Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese.

For the past year, First Lady Michelle Obama’s national Let’s Move! initiative has engaged families and communities and mobilized the public and private sectors to solve the problem of childhood obesity in a generation.

Together, communities and organizations all across the country are making strides to help get kids be active and eat healthier food.

And on February 9th, Let’s Move! celebrates its one-year anniversary by releasing new public service advertisements aiming to help parents and caregivers make healthy food choices and increase physical activity for their kids.

Parents and caregivers play a vital role in a child’s development of healthy

habits and behaviors.

The new Let’s Move! PSAs — produced in collaboration with the Ad Council — are designed to provide parents and caregivers with information

about the importance of physical activity and healthy eating in an effort to

help raise healthier kids.

The launch includes three multimedia PSA campaigns designed to reach parents and caregivers in the general market, Hispanic and African American communities.

The English and Spanish PSAs — and an accompanying website (www.LetsMove.gov) — highlight how parents and caregivers can creatively incorporate healthy habits

into their children’s lives.

The PSAs emphasize the importance of focusing on health and helping prepare children for future success.

Helpful information and simple tips can be found at www.LetsMove.gov .