Making a product marketable is one thing. Creating a new audience for an established product and giving students a spring-board into the business world is a whole different task.
But, that’s exactly what the pairing of Lloyd/Flanders and NMU is doing. Lloyd/Flanders is a widely-known and respected furniture manufacturing company with operations in Menominee, Michigan.
The company has partnered with the human-centered design program at Northern Michigan University to develop a new line of woven outdoor furniture targeting younger consumers. The Lloyd/Flanders research and development team spent today evaluating the students’ early concepts and provided early-stage feedback.
The session included critiquing the students’ sketches, computer models or 3D models. Later this semester, NMU students will visit the facility to learn more about the loom process.